The Future of OTT and Ad-Based Streaming Platforms

Nowadays, OTT platforms are gaining huge popularity among people.

After COVID-19, home entertainment time grew, leading to higher OTT usage.

OTT is a service that provides diverse media through online networks.

Netflix, Watcha, and TVING are well-known examples.

Unlike traditional cable TV, users can choose what they want to watch at any time.

OTT’s popularity comes from several factors.

One reason is that a wide variety of genres are available in one platform.

Films, series, and variety programs can be selected by preference.

Another benefit is its lower cost compared to classic TV services.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

However, as subscription fees keep rising, more people feel financial pressure.

As a result, attention toward free services is increasing.

Advertising-based services provide content at no charge.

It is appealing to people sensitive to expenses.

Recently, FAST services have gained attention as an example of ad-based streaming.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

FAST is expected to become a new revenue model while the paid TV market stagnates.

Free streaming’s strongest point is that users don’t need to pay.

It allows access to many contents, increasing selection options.

The disadvantage is that ads are unavoidable.

Also, content quality may be lower than paid OTT services.

In the future, both OTT and free streaming services will continue to evolve.

Advertising-supported services will likely attract more viewers.

Cost-free entertainment remains attractive FAST platforms to users.

In conclusion, combining premium OTT quality with free access matters.

If both advantages are used properly, users can gain better experiences.

I look forward to seeing how the streaming industry develops in the future.

Navigation menu